The 2025 MPIP Social Media People’s Choice Award: A Case of Compromised Fairness

The Miss Pacific Islands Pageant has long been a celebration of Pacific beauty, culture, and unity. One of its recent key categories, the Social Media People’s Choice Award, allows the public to engage by voting for their favorite contestants through reactions on Facebook. However, recent events have cast a shadow over this category, raising concerns about fairness and integrity. 

Rumors began circulating that some people were buying likes to manipulate the voting process.

Rumors of the Buying of Likes

These rumors have now been confirmed after our social media analytics team did an investigation revealing that the two frontrunners, Tonga and Samoa, have amassed an unusually high number of likes—far surpassing the third-place contestant by over 50,000 as of the writing of this article. Tonga with 92,000 and Samoa at 88,000.

Our team went through about two hundred similar accounts that reacted to each of the top two contestants, and all were identical fake. These Facebook accounts were created either last month or this month, with only one profile picture and zero information. The perfect example of a click farm’s bot.

See the video below for more information.

Watch this video about click farms

Upon closer examination, it became evident that a significant portion of these likes originated from “click farms” usually in Asia, where fake accounts are used to artificially inflate engagement. 

Above is a screenshot of bots from a Click farm paid to react on Tonga’s contestants photo.

This manipulation has not only distorted the results but has also undermined the spirit of the competition. The People’s Choice Award was designed to reflect genuine public support, showcasing the true favorites of the Pacific community. Instead, it has become a platform for dishonest practices, leaving other contestants at a disadvantage and eroding trust in the process. 

It is in plain sight. One of the accounts used this as its profile picture.

The use of fake likes highlights a broader issue with online voting, particularly on social media platforms like Facebook. While these platforms offer accessibility and reach, they are also vulnerable to exploitation. The lack of tough mechanisms to detect and prevent such manipulation makes it easy for individuals or groups to game the system, as seen in this case. 

Screenshot of bots’ reaction on the picture of Samoa’s contestant.

For the Pacific community, this incident is particularly disheartening. The Miss Pacific Islands Pageant is more than just a beauty contest; it is a celebration of cultural pride, respect, and fairness. The manipulation of the People’s Choice Award not only ruin the reputation of the pageant but also oppose the values of honesty and integrity that the Pacific region holds dear. 

A screenshot of one of the account’s walls. All are identical.

Moving forward, organizers must take steps to ensure the credibility of the competition. Implementing stricter verification processes, using secure voting platforms, and monitoring for suspicious activity could help restore trust. Additionally, disqualifying contestants found with bought LIKES would send a strong message that fairness and respect are non-negotiable to everyone. 

As of now, people are watching if the MPIP committee will take action against these disgusting actions or they will let it happen this weekend.

The Miss Pacific Islands Pageant is a cherished tradition that deserves to be protected from such controversies. By addressing these issues head-on, the pageant can reclaim its status as a true reflection of Pacific unity and pride, ensuring that the People’s Choice Award truly represents the people’s voice.

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