Local digital content creator Breeze Kay faced a physical confrontation last week during the University of the South Pacific’s (USP) cultural and social night, following accusations of cyberbullying. A video now circulating on Facebook shows the moment he was punched and kicked by a young man who claimed he had targeted his relative in one of his online posts.
Breeze Kay, known for reposting photos of mostly young women without consent and using mocking or inappropriate captions (borae), has drawn criticism for his online behavior. Many have taken to social media to express that he “had it coming,” arguing that his content has caused emotional harm to others.
While public sentiment may lean toward sympathy for the victims, community leaders and the Royal Solomon Islands Police Force (RSIPF) has always reminded the public that violence is not the solution. Instead, victims of cyberbullying are urged to report such cases to the RSIPF for proper handling.
This incident is a powerful reminder for content creators that the people in your posts are not just pixels. They are real, with real feelings. Respect and responsibility online matter more than likes and laughs.
Since Saturday, the Breeze Kay page appears to have been deactivated.
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